I’m a Senior Product Designer with over twelve years of experience creating thoughtful, engaging, and scalable digital products across industries — from healthtech startups to global luxury brands and public institutions.
My work bridges strategy and craft: understanding complex user needs, simplifying them through clear design systems, and delivering experiences that balance business impact with human value.
I’ve led design initiatives for companies like Microsoft, LVMH, and Soma Analytics, and most recently for the London Borough of Camden, where I built a Design System and led the redesign of the borough’s main website.
Whether designing for well-being, e-commerce, or public service, my goal is always the same — to craft digital experiences that feel intuitive, empowering, and genuinely useful.